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Building consumers’ trust is very instrumental in any business ventures desiring a long-term presence in the business world. In an industry such as the food, beverage, cosmetics, and health product industries, trust and compliance with safety and regulatory issues go hand in hand. The most important certification in Indonesia that confirms compliance is the BPOM certification.
BPOM certification proves that one has gone through the most stringent safety and quality regulations enforced by the Indonesian government to prevent the exposure of its consumers to hazardous products. BPOM assures the repute of the company, too, in that one is sure the offered products are harmless. No company would want to lose the consumer’s trust just because they couldn’t gain the credibility given to them by BPOM, which then affects their issues of market entry and growth.
This talk will outline the importance of the BPOM certificate, the benefits that come with it to a firm, and how such certification is important in the maintenance of public health while strengthening the position of a company as being responsible.
Key Takeaways:
- BPOM certification proves that one has gone through the most stringent safety and quality regulations enforced by the Indonesian government to prevent the exposure of its consumers to hazardous products.
- BPOM assures the repute of the company, too, in that one is sure the offered products are harmless.
- Under Peraturan Badan Pengawas Obat dan Makanan No. 4 Tahun 2024, the national agency responsible for controlling the distribution of drugs and food products in Indonesia is the Badan Pengawas Obat dan Makanan, or what is more commonly referred to as the National Agency of Drug and Food Control.
What is a BPOM Certificate?
Under Peraturan Badan Pengawas Obat dan Makanan No. 4 Tahun 2024, the national agency responsible for controlling the distribution of drugs and food products in Indonesia is the Badan Pengawas Obat dan Makanan, or what is more commonly referred to as the National Agency of Drug and Food Control. It operates through SISPOM, or Drug and Food Control System, in an important role of detecting, monitoring, and preventing the circulation of products that may pose risks to public health.
BPOM issues a number of permits related to distribution, often referred to as BPOM certification. Permission is issued by the head of an agency after considerable measures are taken in assessment to ensure that a food or drug product complies with all laws laid down and meets the necessary standards for consumption by the public. Once a business reaches such a level of certification, they can legally distribute products within the marketplace.
Besides this, BPOM certification can also provide a gateway for international transactions beyond national borders, thus providing the impetus necessary for business expansions.
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Why was the Government of Indonesia ever created to establish the Certification under its BPOM?
The government introduced certification of BPOM in order to protect the public from consuming processed foods that might come from household industries not meeting the necessary requirements on safety, quality, nutrition, labeling, and advertising. It sees to it that only the products that pass the standards are allowed to circulate in the market.
The program is also concurrent with major policies. Article 285 of Government Regulation No. 5 of 2021 concerning Risk-Based Business Licensing and Article 3 (1) (c) of Presidential Regulation No. 80 of 2017 on the National Agency of Drug and Food Control specify that BPOM has been granted permission to formulate norms, standards, procedures, and criteria on drugs and food regulation-not only prior to, but also during the distribution of such items.
In addition, BPOM Regulation No. 22 of 2018, Guidelines for Issuance of Food Production Certificates for Household Industries, had to be updated because of the changes in science and technology as well as legal frameworks. New guidelines would naturally surface for these industries towards adaptation with the new standards.
These combined legislative frameworks identify that BPOM certification is very important in protecting the consumer and ensuring that product safety, quality, and legal standards applied today allow them to be distributed in order to maintain public health and safety.
Obtaining a BPOM distribution permit is important for several reasons. Importantly, it is a seal of approval from an official regulatory body that ensures consumers of the safety of your product for consumption. For businesses, the benefits of BPOM certification go beyond just consumer trust to include the following business reasons:
- Legal compliance: It means your product will conform to national standards in terms of safety and quality.
- Consumer safety: This makes certain that the product does not contain substances or practices that could be harmful to the health of the consumers.
- Price stability: Through the assurance brought about to consumers by the certification, the prices of such certified products tend to be relatively stable.
- Reputation boost: Such products, upon bearing the BPOM certification mark, are perceived as more reliable. Your brand image gains a competitive advantage over other brands without such certification.
- Market access: The certification opens wider and more competitive markets for your products, even to the international level.
BPOM Registration Requirements
BPOM has two kinds of registration services: standard registration and One Day Service. Standard registration usually applies to high-risk or novel products, while the latter-termed One Day Service-applies to low-risk products that have already been registered.
There are mainly two categories for BPOM registration, based on the origin of the product: domestic products and imported products. Each category has different requirements, which will be discussed below.
Domestic Product Requirements
Below are the requirements needed for domestic product registration.
- Registration form properly accomplished and adequate product data.
- Copy of Industrial Business License from Department of Industry and Trade (Disperindag).
- Original laboratory test result which is good for six months containing three items, namely: nutritional content, chemical analysis, and contamination reports for bacteria, yeast, and mold.
- Certificate of Good Manufacturing Practices (CPPOB), Risk Management Program (PMR) certificate, or audit result of manufacturing facility.
- Power of attorney letter.
- Product samples and suggested labels for distribution.
Requirements for Imported Products
Meanwhile, the requirements for imported product registration are as mentioned below.
- Filled-out registration form with product details correctly done
- Copies and original documents of the appointment letter from the manufacturer.
- Copies and original documents of the Health Certificate originated from the country where the product belongs
- Original laboratory test results. These are usually valid for six months.
- Product samples and proposed labels for distribution.
Register for a BPOM Distribution Permit

To apply for the permit at BPOM, follow these steps:
- You go to the official website of BPOM at https://e-bpom.pom.go.id or download its mobile application.
- You will log in or create an account if you do not have one.
- You will give sufficient information about your product-for example, raw materials, nutritional content, and results of product analysis.
- Upload necessary documents
- Submit the physical copies of the same documents to the nearest office of BPOM.
- Wait for verification of data from BPOM and approval of the label design for the product.
- BPOM shall issue an invoice for the relevant fees based on SPB.
- Pay fees by uploading proof of payment.
- Awaits validation for the payment from BPOM.
- After validation, BPOM shall issue a Registration Approval Letter SPP.
- Submission of further requirements if requested by BPOM
- Distribution permit number shall be received.
The whole process usually takes around 30 days. The distribution permit of BPOM is good for five years. It can be renewed as well once it expires.
BPOM Registration Process Fees
The process of obtaining BPOM certificate will cost differently for the product your business is selling.
- Food and pharmaceutical products: From IDR 100,000.
- Cosmetic products from countries outside ASEAN: From IDR 1,500,000 per product.
- Cosmetic products manufactured in ASEAN countries: From IDR 500,000 per product.
Easily Obtain Certification in Indonesia with Viettonkin
The BPOM certificate is an important step for all businesses desiring to assure their products are safe, and their selling is at a legal level, to gain consumers’ confidence, probably leading them to selling their products on wider international markets. This could be expertly guided.
Viettonkin Consulting is here to provide full assistance in the simplification of all the stages of receiving BPOM certification for your enterprise. For lots of knowledge and experience regarding regulations and customized consulting, we here at the hands of Viettonkin are ready and willing to assist you in your easy and confident entry into the Indonesian market.
Contact us today at Viettonkin, and let us take you along the process of going through your respective product certification. Click this link for more.
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