Transcreation

What we do

Transcreation seems to be a “buzz word” for a lot of businesses, especially when they want to translate source languages to target languages. Transcreation is not just about “word-by-word” translation, but it is about the translation process ensuring the content and expression suitable for the language and culture of that country. Projects that need  transcreation are often related to marketing and communication to help businesses access international markets easily. So why should we apply creative translation in foreign business expansion?

Transcreation helps businesses gain a business advantage. Messages from marketing campaigns like taglines are conveyed to target customers. In addition, in terms of specific industries such as medicine, economics, finance, insurance …, transcreation will not only deliver the right content but also assist you in delivering information in the right context and culture of that country.

Viettonkin provide transcreation services with the following products: 

• posters
• slogans
• branding
• flyers
• presentations
• taglines
• brochures
• product names
• TV commercials
• campaigns
• websites
• creative writing